Electric Vehicle vs Autonomous Vehicle

Brand engagement landscape

Electric Vehicle vs Autonomous Vehicle: Player landscape basis people time spent on understanding vehicles in social media

Tesla continues to be the leader in the EV category, but VW is fast catching up and beginning to dominate the scene. Even luxury brands like Porsche are switching to EV. Honda and Hyundai are also getting in to make this category affordable and might overtake other brands by sheer volumes. Indian OEMs are also gaining eyeballs, while startups in this space are yet to make a dent. 

The autonomous vehicles category seems to be dominated by the pioneer Google, although Tesla has the highest miles logged in this category. Again, incumbents, BMW and Honda are fast catching up. 

In both categories, established brands seem to be dominating the landscape, while startups are more focused on the support infrastructure. With price wars on the horizon, it’ll be interesting to see who takes the market.